Filipino Veterinarians Gain First Business Playbook Rooted in Local Practice with the Launch of The Veterinary Business Game Theory
Dr. Geoff Carullo, DVM, FPCCP, DPCVSCA
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Veterinary entrepreneur and author Dr. Geoff Carullo champions mindset, leadership, and business excellence as keys to transforming the future of veterinary practice in the Philippines.
A new conversation on the future of veterinary practice in the Philippines took center stage as veterinarian, entrepreneur, and author Dr. Geoff Carullo officially launched The Veterinary Business Game Theory on June 26, 2026, at Book Nook, SM North EDSA Annex.
More than a book launch, the gathering became a platform for meaningful discussions on leadership, entrepreneurship, and the evolving role of veterinarians beyond clinical practice. Friends, colleagues, aspiring veterinarians, and industry supporters came together for an afternoon of insights, personal stories, and practical lessons drawn from Dr. Carullo’s years of experience in both veterinary medicine and business.
Rather than delivering a traditional lecture, Dr. Carullo engaged attendees in an open conversation about the inspiration behind the book. He shared how decades of professional experience, conversations with fellow practitioners, and a desire to give back to the profession inspired him to create a resource that addresses a long-overlooked aspect of veterinary education: business.
According to Dr. Carullo, one of the biggest motivations for writing The Veterinary Business Game Theory was the absence of veterinary business literature tailored to the realities of Filipino practitioners.
Despite reading more than 300 veterinary books throughout his career, he found that few addressed the unique challenges, opportunities, and business landscape faced by veterinarians in the Philippines.
The book seeks to bridge that gap by combining practical business strategies with real-world experiences, offering readers a guide grounded in the local veterinary industry while remaining relevant to professionals at every stage of their careers.
While the book provides actionable business principles, Dr. Carullo emphasized that its central message goes beyond entrepreneurship.
“The greatest commodity is “mindsetting”,” he shared during the discussion, underscoring his belief that long-term success begins with developing the right perspective before mastering business strategies or clinical expertise.
Throughout his career, this philosophy has guided the advice he has shared with fellow veterinarians, many of whom have gone on to establish successful practices after embracing a mindset focused on growth, adaptability, and leadership.
For Dr. Carullo, cultivating the right mindset enables veterinary professionals to confidently navigate change, build sustainable businesses, and create lasting impact within their communities.
As the event concluded, Dr. Carullo hinted that The Veterinary Business Game Theory may be only the beginning. While no official details were announced, he revealed that a sequel is already being considered that will further explore the lessons, strategies, and experiences accumulated throughout his professional journey.
With the release of The Veterinary Business Game Theory, Dr. Carullo hopes to empower a new generation of Filipino veterinarians to think beyond the clinic, embrace entrepreneurship, and build practices that are both financially sustainable and purpose-driven.
More than a business guide, the book aims to become a long-term companion for students, young practitioners, and clinic owners seeking to transform not only their careers but also the future of veterinary medicine in the Philippines—one mindset at a time.
Bookshelf PH is an online bookstore and book publisher in the Philippines. The organization’s goal is to promote a richer Filipino literature that will contribute to individual empowerment and, in the aggregate, nation-building. At the core of these aspirations is the belief that the surest and simplest path to personal and professional growth is through reading, whether through physical books, ebooks, or audiobooks. Bookshelf PH thus welcomes collaboration with all book lovers in the country, including everyone from freelance writers and interns to local booksellers, self-published authors, and brands that aim to publish a book.
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